Content and Marketing Strategy
At Soleo, I served as both Marketing Manager for the corporate brand and as Brand Manager for our owned and operated insurance comparison site, Rate Retriever. This gave me the unique opportunity to create marketing strategies for both B2B audiences (Soleo) and B2C audiences (Rate Retriever).
Because these strategies are confidential and owned by the brands they were created for, I am unable to post them here. However, I am able to share them upon request. Thanks for understanding!
Because these strategies are confidential and owned by the brands they were created for, I am unable to post them here. However, I am able to share them upon request. Thanks for understanding!
B2B Marketing Activities
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B2C Marketing Activities
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Sales Enablement Content
When you boil it down, sales enablement content really has one goal: to make your sales team look like the smartest, most helpful people in the industry. I created the concept and copy for a variety of sales enablement pieces such as email drip campaigns, case studies, and sell sheets.
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Newsletter Marketing
I helped lead the charge in revamping the webSURGE newsletter. The content team wanted to find a way to increase client awareness of what webSURGE does, provide clients with fun and relevant information, and build trust and foster client relationships. To do this, we increased our newsletter frequency to once a month, revamped the kinds of content we provided, and made everything more personal. Here is an example of a newsletter I was in charge of curating and distributing:
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Writing samples
Writing is a big part of all that I do. Good writing is the foundation for good work. Please check out some of my writing samples from across my entire professional experience: